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Jury Research & the Use of Trial Exhibits
Jury
Research
At its most basic form, jury research involves conducting organized
mock trials to 'test' a case before actually going to trial. Like any
effective scientific experiment, tests are conducted in the form of
alternative arguments or theories, and the results are tabulated and
analyzed. Similar to the science experient, the more one tests, the
more accurate the results.
Animators at Law’s jury research team is composed of only the industry’s
top researchers used to working on bet-the-company matters. All are
Ph.D’s and are nationally recognized experts in their field. Each
have been asked to present their thoughts and ideas on a variety of
topics for large pieces of litigation, national news media, conferences
and association meetings throughout the country.
Our approach to each case relies on our experience and the latest research
on witness credibility, persuasion, memory retention, and communication.
Realizing that every case requires different research methodologies,
we work to custom-tailor our services to accommodate your needs and
bring a new, creative approach to each case.
For additional information, please click here
or contact us.
Overview of Animators Services and Billing?
The services, which Animators offers to attorneys,
can be broken down into three general areas: creation of trial exhibits,
trial technology services, and jury research.
With regard to jury research, generally fees are charged on a 1/2 day
basis, and can vary significantly depending upon factors such as: venue,
size of the jury pool, the number of mock trials required, and the type
of research facility and technology to be utilized.
Why Consider Trial Exhibits with Jury Research?
The main reason for using demonstrative evidence
at trial is to present information in such a way that is becomes more
comprehensible to a judge or jury. Animators transforms the complex
and boring into the interesting and understandable. In a mock trial
setting, our talents in doing so are put to the test.
Psychologists who have studied the way people communicate and learn
have discovered that approximately 2/3 of the population (2/3 of any
jury pool and judges) are "visual learners." That is, people
tend to process new information that is presented to them in a visual
format much more effectively than when the same information is presented
to them verbally.
Psychologists have also determined that 2/3 of all lawyers are auditory
or hearing people. That is, they tend to process information more effectively
by hearing information. Furthermore, studies have also shown that people
tend to communicate information, or "teach", in the same way
that they prefer to learn. Therefore, most lawyers, as auditory learners,
prefer to communicate information, or teach, by speaking rather than
by showing.
In the typical courtroom scenario, what one finds is a jury, comprised
mostly of visual learners, who are waiting to be shown
the information, and lawyers, who are auditory learners and teachers,
attempting to communicate the information by verbally explaining it.
This common situation invariably creates a significant gap in communication
between the lawyer and the judge and jury. The impact of this gap upon
the success of a case cannot be overstated because if a judge or jury
cannot visualize your argument, they typically will not understand it.
Animators, by designing persuasive and creative trial exhibits, helps
to bridge the gap between the verbal communicator and the visual learner.
To learn more about these trial techniques,
to have a presentation made to your firm on these and other subjects,
to request a proposal for upcoming litigation or to discuss another
visual presentation, please contact:
Tanya S. Cunningham, JD
sales@animators.com
1.800.337.7697 ext 122
703.548.1799 ext 122
703.548.5450 (fax)
Animators at Law clients include more than three quarters of the nation's
top 20 law firms and hundreds of others. Our customers are most typically
from Top 250 law firms and have cases with at least $30 million at
stake. Very often, we represent clients with billions at stake. While
most of our team is based in our Washington, DC headquarters, local
offices and relationships allow us to easily work in New York, Chicago,
Los Angeles, San Francisco, Texas, Florida & Philadelphia.
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